A creative leader who
still makes the work.

I'm a hands-on strategic leader for multi-faceted creative teams. Over the last decade I've managed art directors, designers, developers, photographers, motion designers and editors across multiple businesses, brands and campaigns — most recently as Head of Art at News Corp Australia and Creative Team Lead at Queensland Health.

My work sits where strategy, concept and execution meet. I've pitched and led national brand platforms, rebuilt government identity systems used across 11,000 screens, run in-house creative departments against agency benchmarks, and personally built the rich media, motion and print that carried those ideas to market.

What I care about is coherence: brands that hold together across every channel, teams that know why the work matters, and creative that performs commercially as well as it looks.