← Michael Hill

Bespoke — Phase 2

Paid social creative for the Bespoke custom-design platform — customer-designed pieces, crafted by Michael Hill.

Role
Creative Lead & Design Manager
Year
2026
Disciplines
Campaign · Digital · Content

A paid social suite for Bespoke, built around a single idea: you design it, we bring it to life. Each execution pairs the finished piece with the sketch behind it, holding the craft and the customisation in one frame. I planned and art directed the shoot behind the campaign.

Delivered by the creative and design team I lead, across curb chains, wedding bands, diamond tennis, coloured stones and everyday gold.

Bespoke — Phase 2 — Michael Hill — 1
Bespoke — Phase 2 — Michael Hill — 2
Bespoke — Phase 2 — Michael Hill — 1
Bespoke — Phase 2 — Michael Hill — 2
Bespoke — Phase 2 — Michael Hill — 1
Bespoke — Phase 2 — Michael Hill — 2

Credits

  • Dan Smith — Art Direction & Design Lead