Queensland Health Visual Identity
A government identity built to last — a unifying design element deployed across 11,000 hospital screens and still in use six years on.
- Role
- Creative Direction / Team Lead
- Year
- 2018
- Disciplines
- Brand · Creative Direction · Digital
In 2018 I led the creation of a bold new visual identity for the Queensland Health department, collaborating with Brisbane's top creative minds to redefine its presence.
We recognised the need for greater clarity and cohesion — internally and externally — to strengthen visibility, consistency and ownership. We crafted a timeless design element that unified the brand across platforms, complemented by a refined typeface and a carefully curated stylistic approach.
Navigating strict corporate guidelines that prohibited a dedicated logo with wording, we developed brand assets strategically placed alongside the Queensland Government logo. The result is an instantly recognisable identity that remains relevant years after its inception.
Outcome
Rolled out to 11,000 hospital screens, HR materials, reports, video, media walls, signage, merchandise and health.qld.gov.au. Core elements remain in use today.