Ladbrokes Australia
Ladbrokes Outdoor & Stadium
Hundreds of billboards, dozens of stadium LED packages, and one of Australia’s first live-odds dynamic billboards — all produced in-house.
- Role
- Head of Creative
- Year
- 2015 — 2018
- Disciplines
- Campaign · Brand · Digital
During my time at this brand we pushed the envelope on what a small in-house team could do. From 2015 to 2018 we produced hundreds of outdoor billboards and dozens of stadium LEDs for AFL, NRL, NBL and more.
In partnership with GOA Billboards, Ladbrokes implemented one of the first dynamic billboards carrying minute-to-minute live odds updates for racing markets. A dynamically built PSD connected to the Ladbrokes API refreshed racing information and odds every few minutes on the GOA light-up billboard near Emporium in Fortitude Valley, Brisbane.
Through 2017 Ladbrokes was not affiliated with a creative agency, so we developed our own look and feel — extending the 2016 system into more dynamic, colourful and polished work built around the Ladbrokes pointer element and type styles.
Outcome
A first-of-its-kind dynamic odds billboard in Australia.