Chemist Warehouse / House of Wellness
House of Wellness
A deeply integrated brand evolution for House of Wellness — creating one coherent visual system across television, publishing, digital, social and audio.
- Role
- Creative Direction
- Year
- 2022
- Disciplines
- Brand · Creative Direction · Publishing · Television · Digital
House of Wellness had grown far beyond a single publication. The Chemist Warehouse content brand existed across television, magazines, digital content, social, radio and audio — reaching Australians through an increasingly diverse collection of channels.
The challenge was to create a brand system capable of connecting all of those experiences without losing the personality and accessibility that had made House of Wellness successful.
Working alongside Meisha Reynolds, I directed and oversaw the creative evolution of the brand — establishing a flexible visual identity that could move seamlessly from a magazine cover to a television screen, social post, digital experience or broadcast environment.
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Outcome
A single brand language spanning social, print, broadcast and retail.
Credits
- Meisha Reynolds — Art Direction
- Pascale Clearihan — Art Direction
- Laeta Crawford — Lead Editor
- Fiona Welsh — Editor