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Keno Retail Campaign

The retail arm of the Keno brand platform — prime-time TVCs built to drive leads, with digital and print running alongside.

Role
Creative Direction
Year
2021
Disciplines
Campaign · Content

A continuation of the brand campaign, the retail TVCs were created to improve lead generation during 'Play The Numbers You Know'.

These ads appeared in prime time across Channel 7 and 9. We also built and supplied digital and print components across News.com.au and other publications including the Herald Sun.

Keno Retail Campaign — Keno — 1
Keno Retail Campaign — Keno — 2
Keno Retail Campaign — Keno

Credits

  • Chris Connolly — Art Director
  • Julian Hartley — Copywriter
  • Sarah Mury — Producer
  • Carl J Sorheim — Director, Guilty Productions