Client
Keno
A Victorian brand platform built on the numbers people already carry with them — three TVCs, cinema, BVOD and digital, with a retail campaign running alongside it.
- Role
- Creative Direction / Team Lead
- Period
- 2021
- Disciplines
- Campaign · Brand · Content
Campaign
Play The Numbers You Know
2021A Victorian brand platform for Keno built on the numbers people already carry with them — three TVCs, cinema, BVOD and a 4% brand lift.
Retail
Keno Retail Campaign
2021The retail arm of the Keno brand platform — prime-time TVCs built to drive leads, with digital and print running alongside.