Client
Ladbrokes Australia
Five years helping build one of Australia’s most visible wagering brands from the inside — building and leading a six-person creative team responsible for thousands of assets across digital, print, sponsorship, stadium, outdoor, CRM and web. I led the systems and processes that enabled hundreds of pieces of creative to be delivered every week at speed and scale.
- Role
- Founding Designer → Head of Creative
- Period
- 2013 — 2018
- Disciplines
- Brand · Campaign · Digital · Print · Outdoor
Print & Sponsorship
Ladbrokes Print & Sponsorship
2013 — 2018Five years building one of Australia’s most visible wagering brands — station dominations, bus wraps, stadium and raceground sponsorships, bespoke publications.
Digital
Ladbrokes Digital Display
2013 — 2018Hundreds of hand-built display units — HTML, JavaScript, Animate CC and GreenSock — shipped across Sizmek, Bonzai and beyond.
Outdoor & Stadium
Ladbrokes Outdoor & Stadium
2015 — 2018Hundreds of billboards, dozens of stadium LED packages, and one of Australia’s first live-odds dynamic billboards — all produced in-house.