← Ladbrokes Australia
Ladbrokes Print & Sponsorship
Five years building one of Australia’s most visible wagering brands — station dominations, bus wraps, stadium and raceground sponsorships, bespoke publications.
- Role
- Founding Designer → Head of Creative
- Year
- 2013 — 2018
- Disciplines
- Campaign · Brand
From 2013 to 2018 I played a pivotal role in cementing Ladbrokes as a powerhouse brand in Australia. As a founding member of the design team and later a senior leader, I led execution of some of the country's largest betting campaigns across every channel except TV and radio.
As brand guardian I drove consistency and excellence, ensuring every piece of creative aligned with a bold, market-leading identity. Managing a substantial marketing budget, my team navigated an intensely competitive industry, delivering high-impact campaigns that fuelled brand growth and longevity.
