Queensland Health
The Tooth Brush Song
A two-minute animated song written, performed and produced in-house to get Queensland kids brushing properly. Over one million views.
- Role
- Creative Direction / Song Production
- Year
- 2019
- Disciplines
- Campaign · Content · Creative Direction
Queensland Health needed to promote preventable dental issues in children. Given the popularity of tooth-brushing songs for kids on YouTube, we saw an opportunity: a song-based animation from the government, with dental-expert-approved instructions and the correct two minutes per brush, morning and night.
Partnering with the social and media team, I pitched an animated video with original music. I wrote, performed, engineered and produced the song in the style of bands like The Wiggles. Working with local animators, we directed a POV-led approach with different characters in different bathroom settings.
Outcome
Over 1,000,000 views and still in circulation.
Credits
- Alana Marquart — Lyrics
- Tom Ward — Illustration / Animation